Treat Your Brand Like Your Health

Don’t wait until it’s too late. We are a brand & business design consultancy building the healthiest brands on the planet.

 
 
 

Help more people get healthy

Increase your awareness, drive conversions and help physicians, health systems and payers impact the health of more patients and families.

Accelerate business growth

Launch or relaunch a company, product or service. Enter a new market, boost traction for an existing brand or redesign your portfolio.

Build a high performing culture

Moving from stealth to launch mode or rallying different companies after M&A. Establish an employer brand and north star for everyone to thrive.

“Howie is one of the top branding experts in the med-tech space...period. ”

~ Brennan Marilla, CCO, Ossio

“Howie was an integral part in standing up the Organon brand. A true partner. ”

~ Janine Colavita, Director of Global Brand, Organon

“Simply one of the best strategists I have worked with in the HealthTech space.”

~ Dan Carter, Digital Health Practice Leader, Real Chemistry

AGILE EXPERTISE, JOYOUS EXPERIENCE

HBC and its partners believe in one important truth–People form relationships with people, not things.

Learn more about Howie

 

Our Principles

NO JERKS, NO EGO AND NO BAD JUJU

Life is short, so if it’s not a HELL YES! It’s a NO THANK YOU. Let’s enjoy working together 😀

STRATEGY IS NOT OPTIONAL

Strategy is making a decision to focus and choose a winning direction. Let’s WIN!

ELEPHANTS WEAR NEON VESTS

Elephants in the room can’t hide. We’ll tell you what you need to hear, not what you want to hear.

OPT FOR “YES AND” NOT THIS OR THAT

Speed AND quality? Bold AND Relatable? Where possible, we will shoot for both.

 

Avoid the swirl with those who don’t get healthcare and big clunky agencies.

 

STRATEGY FOR POTATO CHIPS

Don’t get us wrong, we like potato chips too, but obtaining reimbursement and influencing physicians to use the latest LVAD device is quite different from a bag of crispy taters.

CREATIVE THAT MISSES THE MARK

Who doesn’t like dripping creative? But you don’t need another celebrity campaign for the hell of it. Let’s get to the idea that unleashes a clinical nuance into mainstream.

TIMELINES THAT HURT YOUR EYES

Months of research, then months of strategy sessions, then months of creative work… YAWN. By the time it’s done, your insights are stale and your audience has moved on.

PEOPLE WHO JUST DON’T GET IT

It’s fun to a point and then it gets tiring. If your agency and consultants don’t get the world of healthcare, it can get frustrating and expensive real fast, spending your time educating and managing.

 

OUR MOST RECENT WORK

Telling a brand story for an energetic med tech company, launching a new category of coronary interventions and more…

Blast off in three steps

  • Get Connected

    LinkedIn, Email, Instagram, Twitter… Whatever fancies you, let’s get connected to see how HBC can help you achieve your goals.

  • Get Clear

    We align on the problem you are trying to solve, the steps to help us get started, and what it will take. We’ll adjust if needed.

  • Get Going

    We schedule a kick off with your team and my team and we take off! Hold on to your seats, it’s going to be wild ride.

START HERE

At Healthy Brand Consulting, we know that helping people get healthier is your purpose. In order to do that, you need to get your offer into the hands of those who need it most. The problem is that the world of health is extremely nuanced and large agencies are inefficient. This makes you feel like you are spending your time managing and educating, instead of building and winning. We understand how frustrating it can be, because we’ve been in your shoes, which is why we exist.

So reach out and connect. Let’s chat through if HBC can help so you can stop swirling and start building the healthiest brands on the planet.

 

 

Services

Custom Engagement

    • Stakeholder interviews

    • Positioning analytics

    • HCP/ KOL analytics

    • Lexicon analysis

    • Segmentation analysis

    • Competitive analysis

    • Quantitative studies

    • Campaign effectiveness

    • Offering marketecture

    • Brand architecture

    • Positioning strategy

    • Promise, essence

    • Purpose, vision, mission

    • Values and behaviors

    • Brand archetype

    • Messaging strategy

    • Content strategy

    • Activation strategy and plan

    • Culture and employee engagement strategy

    • Visual identity system

    • Naming

    • Campaign concepting

    • Brand guidelines

    • Business stationery

    • Website design

    • Social templates

    • Values creative

    • Video and media production

    • Website

    • Social

    • PR

    • Paid media

    • Influencer activation

    • Executive comms

    • Thought leadership

    • Content marketing