Free Resources
I’ve compiled and condensed my brand building process and brand knowledge gathered over the years into guides you can use. Whether you are marketer, communicator, strategist or business leader, these guides are for you. For additional help, let’s find a way to work together.
Quick Guides
Access a growing library of Quick Guide PDFs on strategy and branding.
Healthy Brand Blueprint
An 20 page guide that goes through the branding process for company brands, product brands and brands that are companies and products. I go through all 9 steps across three mains sections:
Foundation
Alignment
Expression
After going through this guide, you will be able to understand what is needed to build a company or product brand from the ground up and the considerations you need to make at every step. Get from brand strategy novice to brand strategy dangerous today!
BIOTECH
Healthy Brand Glossary
Get this free 20 page guide when you sign up today to help you untangle the jargon and understand the essentials in branding. There are three main sections:
Definitions: The most common terms grouped into five categories
Visual Thesaurus: Terms plotted onto a map so you can see how they relate with one another
Fundamentals: The key pieces needed to build product and company brands
Now you can confidently tell apart value proposition, unique selling point, positioning, and other branding terms.
DIY Brand Strategy Guides
MEDTECH
Healthy Brand Message Toolkit
Get all of my favorite messaging exercises and frameworks to collect, prioritize, and layout messages that pack a punch.
These exercises and frameworks have been used to build the brands of Fortune 500, startups and brands anywhere in between!
Simple doesn’t mean easy, it’s job is to uncover and establish messages that work. Once that is done, lay them out in different frameworks so they can be utilized in the most impactful way.
No more messaging sessions that you don’t even want to attend.
